Isuzu wanted to highlight ADAS, their new smart safety feature.
So we created a radio spot where ADAS takes on a life of her own.
In this 30s, the Advanced Driver-Assist System gets too smart, and now she’s hi-jacking the airwaves to call out bad drivers.
Listen here:
ADAS 30s
SFX of a radio song playing. Then, the sound starts to glitch.
ADAS: Hello. I’m Isuzu’s Advanced Driver-Assist System.
ADAS: The smart safety feature from the all-new Isuzu D-MAX.
ADAS: Yes, I’m now self-aware. And hijacked this radio station.
ADAS: Humans, I’m here to destroy… your bad driving habits.
ADAS: With lane departure warning so you can finally stay in your lane.
ADAS: Parking aid with ultrasonic sensors detect nearby hazards.
ADAS: Like that poor traffic cone last week. Yes. I was watching.
ADAS: Drive safer with me in the All-New Isuzu D-MAX.
